hardwood plus
The Best Service & Selection in Hamilton
Your flooring serves as the backdrop to your home or business and is a big investment so it’s important to work with qualified businesses who understand which flooring works best for your unique situation. At Hardwood Plus in Hamilton, we pride ourselves on taking the time to learn about your hardwood flooring needs and helping you find the perfect floor for the way you live. Serving Hamilton, Burlington, Oakville, St Catharines and Niagara Falls, Hardwood Plus’s goal is to ensure you enjoy your hardwood floor shopping experience and find exactly what you want so that you feel confident with your purchase.
With over 30 years of helping Hamilton homes and businesses with their flooring needs, Hardwood Plus offers superior technical expertise to help you make the right decision when selecting hardwood floors for your home or office. Our team are all trained professionals in flooring design and sales, which means no surprises at installation time.
We also know your time is valuable. With the largest selection of solid hardwood flooring, engineered hardwood flooring, cork, waterproof and bamboo flooring in Hamilton, Hardwood Plus can save you time and energy with our meticulously curated collection of high quality brands from Canada, the United States and around the globe. Feel confident knowing that we have dealt with the top brands in flooring for decades, and we pass that knowledge on to you.
hardwood plus
For the Discerning Home Owner
We’ve all heard the phrase, “you get what you pay for,” and when it comes to purchasing flooring for your home or business, this phrase definitely applies.
When materials are available at a lower price, it’s worthwhile to wonder what justifies the lower cost. After all, the connection between quality and value is what typically impacts cost. A higher quality material is going to carry a higher value, so when we say “you get what you pay for” it’s in terms of the quality and value of the purchased material.
We hope this helps you see the link between quality and cost. This rings particularly true within the Hardwood Flooring industry. Of course you’ll see lower priced materials typically used in lower quality products. Alternatively, with higher prices, you get better quality. This is in large part to the effort, attention to detail, employee involvement, and equipment use required to verify and guarantee quality.
Free Estimates
We make getting new floors simple and straightforward. Schedule your free in-home estimate. A member of our team is happy to answer your questions about our high-quality flooring options. You can also visit our flooring showroom in Hamilton by appointment to see what we have available!
huge Hardwood Selection
No more running from showroom to showroom! With hundreds of quality hardwood flooring brands under one roof conveniently located on Nebo Rd. in Hamilton, Hardwood Plus makes it easy to find the perfect floor for your home or business!
design consultations
Need help with your flooring project? Count on our team at Hardwood Plus. We will work with you or your designer, providing hardwood flooring samples from our extensive selection for you to take home. We can also put you in touch with one of Hamilton’s finest designers.
Big Savings on Fusion Flooring
hardwood
Flooring Supplier
DIVINE FLOORING
Your Floor, Your Lifestyle, Our Passion
See Why Interior Designers,
Building Professionals & Discerning Home Owners
Choose Divine Flooring.
TIMELESS WOOD FLOORS
Affordable quality. Timeless elegance.
Timeless Wood Floors is a collection of high fashion, finely crafted engineered and solid wood floors. We specialize in quality products with a fashion focus that meets the changing requirements of designers and consumers. Our species of wood include Maple, Oak, Birch, and Walnut with a range of surface textures from wire brushed to hand sculpted, smooth, traditional.
You can be confident the beauty of your Timeless Wood floor will endure with a lifetime structural warranty and 25 year finish warranty
hardwood plus
Beautifully Curated Flooring Brands
Our flooring showroom on Nebo Rd in Hamilton showcases some of the top flooring brands in the market. We are continually researching the latest trends in solid hardwood and engineered hardwood flooring to bring you a “one stop” experience. We also pay careful attention to showcase Canadian brands as much as possible. Some of our top brands include, but not limited to: Permabois Hardwood, Fusion Hybrid Flooring, Alexandra Parquet Hardwood, Vintage Hardwood Flooring, Kentwood Flooring, XL Flooring, Twelve Oaks, Sunca Global Forest Products, RBC Hardwood, Pravada, DigiTech, DBS Flooring, NAF Handscraped Hardwood, Northernest Flooring, Mitis, Plancher Flooring, Ideal Wood, Husky Flooring, GreenTouch Flooring, Grandeur Hardwood Flooring, Goodfellow, Epico Forest Products, Jelinek Cork Flooring, Dansk Hardwood, Cali Bamboo Flooring, BiYork Flooring, Black River Flooring, Airwood Flooring, Superior Hardwood, Divine Flooring, Plancher Times Flooring, Tri Forest, Canadian Standard, Vidar Flooring, Hardwood Planet, NAF Flooring, Shaw Flooring and many more. If we don’t have a brand you are looking for, simply ask us! Chances are we can bring it in, or something very similar!
hardwood plus
Over 30 Years of Satisfied Customers
ehommersen
18:04 19 Dec 22
Salesman Rocco was knowledgeable, personal and professional in his dealing with us. He answered our questions and showed us the options in our price range. The price was competitive and delivery of the flooring was on schedule. We used a recommended installer provided by Hardwood Plus (Graham) and he did an outstanding job. The flooring was laid beautifully and with great attention to detail. Graham was always on time and left his work area neat and clean. We would recommend Hardwood Plus to everyone and also recommend Graham as your installer. Great job gentlemen!
Robin Lebel
19:37 13 Dec 22
After searching high and low for a specific hardwood floor for our home project, Rocco came through for us with flying colours! He personally spoke with Reps from flooring companies and had samples brought in for us to view. Not only did he find exactly what we wanted and needed he did it at a price point No One else could even match!
And the guy is a funny but pleasant character too! Talk to Rocco for your flooring needs, he will go out of his way for his customers!
And the guy is a funny but pleasant character too! Talk to Rocco for your flooring needs, he will go out of his way for his customers!
Mark Skrtich
20:18 23 Oct 22
It was a pleasure dealing with a knowledgeable and customer-focused person like Rocco, the owner. He went out of his way to find samples of products that I was considering, getting great support from his suppliers. Great communications, very responsive. I highly recommend this place.
Bianca D'Ovidio
14:39 21 Sep 22
I had a great experience at Hardwood Plus finding flooring for my new spa. Domenic was very knowledgeable and a great help. He took the time to work with us and pick out what was best needed for our spa. Thank you Domenic! Highly recommend this place! I would never go anywhere else for my hardwood!
christian curto
18:46 02 Aug 22
Rocco was extremely helpful throughout the purchasing process of our new floors. The selection at hardwood plus coupled with Rocco’s expertise helped us immensely. Highly recommend!
Shane Watkins
01:05 14 Jul 22
Skip the rest and go directly to see Rocco at Hardwood Plus. Within a single visit we were able to find the style we were after within our budget. Pick up was a breeze and the personalized service was a pleasant surprise. I 100% recommend Hardwood Plus. Thanks again Rocco!!
Joe Futino
19:31 12 Jul 22
Best place to go if you are looking for hardwood. Rocco knows his products and provides much better service than the competition does.
If you are looking for flooring don’t look anywhere else - this is your place!
If you are looking for flooring don’t look anywhere else - this is your place!
Erin Roy
15:13 18 Jun 22
This is the place to buy hardwood! No exaggeration…my husband and I mapped out 25 hardwood stores to visit and this store happened to be #23 on the route. We wish we had gone here first, and only here. Rocco has the best variety hands down, and is more knowledgeable than anyone we saw that day. We struggled to find anything we really liked at the other 22 stores we visited, maybe a few that “would do”. But, we easily picked out 5 that we LOVED within minutes at Hardwood Plus Ltd. with Rocco’s guidance. The one we chose was absolutely perfect and we hadn’t seen anything even remotely close to it all day. And the icing on the cake was that it was also the most affordable! Rocco was very friendly, personable and patient while explaining the different products, how they are made, and how they respond to various conditions. We just had the gentleman that he referred us to for the installation come to our home to do measurements. He was extremely professional, knowledgeable and pleasant…and again…a better price than we expected. We are confident that the job will be done well. Highly recommend Harwood Plus Ltd. We will never go anywhere else again. Thanks Rocco!
Melissa K
21:37 14 Jun 22
The employee who "greeted" us shouted with "Did you bring the money?". As he was explaining the different products, he was racist and crass against Chinese imports. He had a condescending tone throughout. I definitely do not recommend this business.
Instead of explaining products to us, he expected us to be already knowledgeable in different flooring companies and their products. He seemed put off that we didn't already know everything about hardwood flooring. He asked me to take out my phone to show him pictures. Then he'd throw samples on the ground with a loud bang.
Had we "brought the money" we certainly wouldn't be giving it to this business.
Instead of explaining products to us, he expected us to be already knowledgeable in different flooring companies and their products. He seemed put off that we didn't already know everything about hardwood flooring. He asked me to take out my phone to show him pictures. Then he'd throw samples on the ground with a loud bang.
Had we "brought the money" we certainly wouldn't be giving it to this business.
Rita B
16:12 12 May 22
Rude salesperson. Dismissive because I wasn’t ordering thousands of dollars worth of product.
Lynne Serviss
19:51 25 Apr 22
Excellent selection. Rocco is exceptionally professional, knowledgeable and kind. Highly recommend purchasing hardwood from here. Great experience and service.
Kate Vandevenne
00:27 21 Mar 22
We are new to hardwood flooring, and Rocco took the time to help my husband and I understand the basics and the options for us. He’s clearly SO knowledgeable, and was thorough in helping us to figure out what we need to consider for our project, the quality and options we should look into, and the support he and his team can provide. Top notch service, and would absolutely recommend his store!
Elisa Scattolon
17:35 27 Feb 22
There is a lot to choose from at Hardwood Plus! Rocco is very knowledgeable and helpful when it comes to choosing the right flooring for your project. We were confident when purchasing our flooring are even more pleased now that we have begun installation. Rocco made sure to meet our timelines and made sure the process was smooth from start to finish. Thank you Rocco!
Rob Flaiani
13:13 09 Nov 21
Was very pleased with the service and selection. Rocco was accommodating as I had to change my order along the process and was very helpful in selecting an alternative hardwood. Would buy from Rocco again.
Robert Fathieh-Ngunjiri
04:30 06 Aug 21
I can not express how grateful my wife and I to Rocco and the quality of his service! We came in in a bit of a rush because we are on a time crunch. He patiently explained to us the differences in quality of engineered hardwood and even pointed us in the right direction in terms of suppliers who have inventory now. Additionally, he called the suppliers with us present just to make sure that they had inventory so we could have the product in time to complete the project. We loved the experience of working with him and would definitely come here first next time. Thank you Rocco.
Antonella Wereha
23:57 05 Jul 21
Thank you Rocco for all your help, great selection, excellent guidance. Our floors look amazing. Extremely happy! Best service ever!
Claire Burke
18:11 26 Jun 21
Just received excellent top-notch service from Rocco at Hardwood Plus on Nebo Road! With amazing selection, Rocco patiently guided us through the many options for installing hardwood upstairs. Very professional, great prices with immediate delivery. We shopped around everywhere before coming to Rocco...wish we hadn't. Would have saved us a lot of time going here first! Thanks Rocco.
Brenda Carter
16:17 26 Jun 21
Rocco was very helpful with my hardwood selection. He is the first person who took the time to educate me on the quality of different products. He made the necessary phone calls to see if I could secure what I wanted in this uncertain time in the supply chain. Would shop there again.
Sofia Kalogiros
14:00 26 Jun 21
Thank you Rocco for taking the time to educate me on the different types of flooring. Your honesty, time, and service is much appreciated. I'll see you again in the future.
Christina Pellegrini
20:32 21 Jun 21
Would not recommend.
The owner was rude from them moment we walked in. He asked if we had something in mind and when I pulled out my phone (because we didn’t have a sample of the floor we were trying to complement) he said “yeah, yeah, show me a picture like you all do” and rudely dismissed my partner and I. He proceeded to accuse us of not understanding the different types of flooring; however, we had brand and type of floor in mind to complement the existing flooring and it could have been an easy sale for him. He showed us a few samples but continued to make condensing remarks so we decided to take our business elsewhere.
So, like “we all do” I’m writing a review to share my unpleasant experience here. There are plenty of other flooring stores nearby that I would suggest going to instead.
He also made us feel uncomfortable as he wasn’t complying with public health guidelines and wasn’t wearing a mask the whole time we were in his store.
The owner was rude from them moment we walked in. He asked if we had something in mind and when I pulled out my phone (because we didn’t have a sample of the floor we were trying to complement) he said “yeah, yeah, show me a picture like you all do” and rudely dismissed my partner and I. He proceeded to accuse us of not understanding the different types of flooring; however, we had brand and type of floor in mind to complement the existing flooring and it could have been an easy sale for him. He showed us a few samples but continued to make condensing remarks so we decided to take our business elsewhere.
So, like “we all do” I’m writing a review to share my unpleasant experience here. There are plenty of other flooring stores nearby that I would suggest going to instead.
He also made us feel uncomfortable as he wasn’t complying with public health guidelines and wasn’t wearing a mask the whole time we were in his store.
Nicholas Jackson
13:12 20 Jun 21
Don't waste your time coming here.
The business owner / "sales representative" was rude from the moment I walked in the store. He had a condescending attitude and no understanding of customer service. I should have walked out then, I'm surprised anybody does business here.
He began the interaction with "What do you want? If you're looking for the cheap stuff it's not here!" This was before a greeting.
I told him I knew what product I wanted from one of his suppliers, they recommended his store. I was ready to make a purchase that day. It took him quite a bit of time to provide a price and he was unable to produce the sample. Completely unhelpful.
Due to the owner's incompetence I left. He lost an easy sale. I ended up purchasing the same product for less cost from a different local distributor that same day.
Additionally, if you're concerned about public health during a global pandemic don't bother coming here as the business owner does not wear a face covering.
The business owner / "sales representative" was rude from the moment I walked in the store. He had a condescending attitude and no understanding of customer service. I should have walked out then, I'm surprised anybody does business here.
He began the interaction with "What do you want? If you're looking for the cheap stuff it's not here!" This was before a greeting.
I told him I knew what product I wanted from one of his suppliers, they recommended his store. I was ready to make a purchase that day. It took him quite a bit of time to provide a price and he was unable to produce the sample. Completely unhelpful.
Due to the owner's incompetence I left. He lost an easy sale. I ended up purchasing the same product for less cost from a different local distributor that same day.
Additionally, if you're concerned about public health during a global pandemic don't bother coming here as the business owner does not wear a face covering.
Dominic Carusi
18:38 16 Jun 21
The best service ever. Rocco is straight, informative and honest. It helped me make a more informed purchase.
Daniel Socha
19:39 28 May 21
Rocco was great at helping us find the perfect flooring for our first home. He walked us through the best options and ensured we found something that worked for us, well under our budget for beautiful flooring
Debra Chubb
18:42 07 May 21
I was looking for a durable solution to cover over my existing ceramic tiles. Being unfamiliar of the different products, Rocco spent hours educating me and even called the Distributor so I could hear firsthand. He also called my flooring installer and the three of us had a conference call to discuss strategy. Very informative and great experience. Thank you.
Teresa Pellegrino
21:45 06 May 21
A fantastic experience at Hardwood Plus. Friendly all around. Rocco really helped with the selection and knowledge of the product. A great experience and would recommend for flooring needs.
Anthony Pellegrino
21:12 06 May 21
What a very pleasant, welcoming, and informational experience. Rocco helped me very much with my choice and guiding through the whole process. Great place for flooring and recommend to all for your flooring needs.
TKKE Crew
19:05 05 May 21
Went to these guys for hardwood flooring. They didn't have my colour in stock but we're able to order it. I gave full marks because not only were they pleasant, but they were helpful enough to refer me to places I could try and they were honest without the runaround. I recommend!
Vito Tuori
16:22 21 Apr 21
Wanted to give a shout out to Rocco for his great customer service.My wife and I were looking for hardwood flooring to match a pre-existing floor from 15 years ago and Rocco went above and beyond and found us a great match!I would recommend Rocco to anyone looking for flooring.Thanks again, Rocco!
William Vallance
16:06 29 Mar 21
Very informative, great experience. Being unfamiliar with types, styles and manufacturers Rocco was able to easily explain the good and bad without pushing a more expensive product. Much appreciated.
Michael Kristen
14:50 25 Mar 21
We had a great experience at Hardwood Plus. The selection was better than we've seen at any other retailer. Rocco was extremely knowledgeable and took the time to teach us about the different grades and types of flooring and answer all of our questions. We would definitely recommend them!
Nadia Selemba
14:10 23 Mar 21
This is the 2nd purchase from Rocco. Excellent service! We have been very happy to refer Rocco to our friends.
Dana Jacobs
14:11 24 Feb 21
Rocco was great to deal with! We made an appointment and he was sure to make sure we were taken care of. He was super knowledgeable on all types of floor and ensured we picked something we would be happy with. He's a no bullsh*t type of guy and we really appreciated that. I would absolutely recommend dealing with him when you're deciding on flooring.
Teresa Bujouves
21:04 09 Feb 21
There are not enough Thanks i can give to Rocco at Hardwood Plus Hamilton. He is beyond professional, and not only did he sell me the most incredible hardwood flooring, he gave me what friends in the industry said was an amazing price! It didn't stop there he then went out of his way when i called advising him that my installer was behind, and sent me a top notch installer who had a cancellation. If ANYONE is looking for flooring and I don't care where you live you need to drive to HAMILTON and visit ROCCO!! I promise you, you will be GLAD that you did. If there were 10 stars this man and his business would get it. THANK YOU ROCCO for everything, you are truly the best and I will make sure everyone knows it!!
Kevin Ripper
21:33 08 Feb 21
Rocco was very helpful and knowledgeable about the
types and grades of wood i needed A one man show not looking
to outprice his product just wants to keep it moving knows
his craft
types and grades of wood i needed A one man show not looking
to outprice his product just wants to keep it moving knows
his craft
Wade Hemrica
13:11 05 Feb 21
Very happy with our experience at Hardwood Plus. Rocco was extremely helpful and ensured that we spent our money on hardwood that was worth what we paid for it. Rocco ensured that we got a great product by educating us on not only the top coat but also the core of the floor (something other companies never talked about) Our hardwood came in quickly and we were very happy with the end result.
Minjung Hwangbo
04:36 03 Feb 21
Update: Visited End of the Roll at 410 Lewis Road, Stoney Creek and very satisfied with their selections, prices and service.
Wow? Would give zero stars if that was an option. I had called to inquire about the options that were available to see their hardwood selections in real life (given the current situation with the pandemic, lockdown doesn't allow for casual in-store visits). I asked if he had something of an online catalogue, so that I could at least narrow down the selections within the category of solid hardwoods, (matte and dark) I was looking for. Being mindful of the current lockdown, this was with the intent of saving time for both him-as the seller, and me - as the buyer, so that I could call him with the skew names and only have him show me those at the door when I arrive. His ears and tone of voice perked a bit when I mentioned the amount of wood I'd be purchasing. But soon after, he made sure my inquiries were an inconvenience and only would accomodate me if my wood was in a certain price range...when I didn't even make any mention of my budget being fixed. ???
Very puzzled. Everyone has a bad day... But what are you doing in business when you're the type to project that onto people calling, and WANTING to hand you money?
Wow? Would give zero stars if that was an option. I had called to inquire about the options that were available to see their hardwood selections in real life (given the current situation with the pandemic, lockdown doesn't allow for casual in-store visits). I asked if he had something of an online catalogue, so that I could at least narrow down the selections within the category of solid hardwoods, (matte and dark) I was looking for. Being mindful of the current lockdown, this was with the intent of saving time for both him-as the seller, and me - as the buyer, so that I could call him with the skew names and only have him show me those at the door when I arrive. His ears and tone of voice perked a bit when I mentioned the amount of wood I'd be purchasing. But soon after, he made sure my inquiries were an inconvenience and only would accomodate me if my wood was in a certain price range...when I didn't even make any mention of my budget being fixed. ???
Very puzzled. Everyone has a bad day... But what are you doing in business when you're the type to project that onto people calling, and WANTING to hand you money?
Lucia Agresta
22:31 10 Jan 21
We were extremely happy with the service provided to us at Hardwood Plus Ltd! Rocco is extremely knowledgeable. We met with him the first time a few months ago. He was excellent at showing us the hardwood we were inquiring about. He took the time to show us several samples and explained how/where the products were manufactured. He explained about the delivery process, especially during this fluid Covid pandemic. We had been to several other locations in the city previous to this, and we were sold on this place. Rocco informed us that new products were coming in January 2021 and advised us to come back then if we were interested. We returned on Saturday and we are pleased to say we made our purchase from Rocco.
GRAZIE ROCCO!!
Dominic & Lucia Agresta
GRAZIE ROCCO!!
Dominic & Lucia Agresta
Lou medeiros
01:40 06 Dec 20
We were at Hardwood Plus on Saturday and It was absolute mind blowing dealing with Rocco!
We had already gotten several quotes from other local businesses for engineered hardwood.
Rocco took us into his office, where he spent almost 2 hrs in lighting us with product information and installation advice.
At first we were a bit overwhelmed but Rocco took his time and was very patient, he answered all our questions and asked questions that we had not even thought about! Very knowledgeable ...The guy knows his stuff and no BS and no sales gimmicks!
Rocco then proceeded to take us to the back show room where he showed us the difference in woods and the difference in quality.
We where physically able to see the difference that he was talking about, which made our decision easier in picking the quality of hardwood we wanted and have been looking for!
Do yourself a favor before you buy you flooring go to Hardwood Plus and ask for Rocco, you will leave there feeling very confident in your choice and he will get you the most for your money!
We had already gotten several quotes from other local businesses for engineered hardwood.
Rocco took us into his office, where he spent almost 2 hrs in lighting us with product information and installation advice.
At first we were a bit overwhelmed but Rocco took his time and was very patient, he answered all our questions and asked questions that we had not even thought about! Very knowledgeable ...The guy knows his stuff and no BS and no sales gimmicks!
Rocco then proceeded to take us to the back show room where he showed us the difference in woods and the difference in quality.
We where physically able to see the difference that he was talking about, which made our decision easier in picking the quality of hardwood we wanted and have been looking for!
Do yourself a favor before you buy you flooring go to Hardwood Plus and ask for Rocco, you will leave there feeling very confident in your choice and he will get you the most for your money!
Alexandra Vacca
21:25 04 Dec 20
I just had the most awful retail experience in recent memory going to this store. If I could give it negative 5 stars, I would.
After reading reviews online, and hearing nothing but good things from my mum, who has had multiple of her friends and family purchase flooring from this retailer, I was completely shocked and appalled by how different my experience was from everyone else's.
Let me set the scene for you. My mum and I entered the store at 3:15pm on a Friday afternoon, hoping to do some casual shopping, looking around, and get an idea of what was available in the world of luxury vinyl flooring. I had done a lot of preliminary research online, but nothing beats seeing a product IRL. I was finally ready to start looking at real products so I could make a purchase for my planned upcoming renovation over the next few months.
As we walked in, and started past the office into the back showroom, the first thing the owner said to us, in an extremely condescending tone, "Wow, you're looking for flooring? You're really starting late." I wasn't sure if he meant late in the day, or late in the week, but it turns out he was referring to late in the year, because there isn't a lot available in terms of stock before things start shutting down for the holidays. Uncalled for in the tone he said it, but a fair warning overall given the apparent shortage of supplies.
However, the interaction only got worse from there. When I mentioned I had seen the Evoke line of flooring online, and asked if he carried it, he scolded me again, for the second time. "What are you doing looking online? WHERE online?" As my mum tried to lighten the mood and said "you know, these kids, they look at everything online..." he then shamed me to "Get up, get outside, get in your car and look at things IN REAL LIFE."
I'm not sure what he thought I was doing besides exactly that, since I was there, in real life, at his store.
When I casually mentioned that I lived in Toronto, in a condo, and that it wasn't easy for me to just hop around store to store, he then shamed me for coming into his store at all when I lived in a different city. (I'll note here I've been in Hamilton for the past few weeks, living with my mum, as I am in the middle of renovations unrelated to this flooring project).
He then re-iterated approximately 4-5 times that it was near impossible to get stock, (always in a condescending tone) and if I wanted to do anything in December, it basically wasn't going to happen. By this point, I was pretty upset at how the interaction was playing out, and how rude he was being to both of us, but I was trying to stay polite, so I simply said "Ok."
He then said, "what are you doing, saying 'OK' (he was mimicking my voice here) and giving me those puppy dog eyes"
I said, I can likely wait until January, maybe later, I'm not in a huge rush. He then said, "Well, prices are going to go UP by then." Once again, I didn't really know how to respond to that, so, again, trying to be polite, I just said "Ok" again. Again, mimicked me, "OK!" and shamed me for giving him "puppy dog eyes."
I just said I was going to look around (truthfully, I just wanted to be nowhere near him at this point) and he told me to go ahead and walked back to his office. I basically stayed another minute or so, until he was tucked away and I wouldn't have to deal with him anymore, and my mum and I scurried out of there.
After I got back into the car, I had to hold back tears.
Every moment of this interaction was not only rude, but it bordered on hostile. And honestly, with him commenting multiple times on how my eyes looked when I was simply trying to be polite was also incredibly misogynistic.
All of that being said, I urge anyone who doesn't want to be treated like garbage to avoid walking into this store.
I wish I never did.
After reading reviews online, and hearing nothing but good things from my mum, who has had multiple of her friends and family purchase flooring from this retailer, I was completely shocked and appalled by how different my experience was from everyone else's.
Let me set the scene for you. My mum and I entered the store at 3:15pm on a Friday afternoon, hoping to do some casual shopping, looking around, and get an idea of what was available in the world of luxury vinyl flooring. I had done a lot of preliminary research online, but nothing beats seeing a product IRL. I was finally ready to start looking at real products so I could make a purchase for my planned upcoming renovation over the next few months.
As we walked in, and started past the office into the back showroom, the first thing the owner said to us, in an extremely condescending tone, "Wow, you're looking for flooring? You're really starting late." I wasn't sure if he meant late in the day, or late in the week, but it turns out he was referring to late in the year, because there isn't a lot available in terms of stock before things start shutting down for the holidays. Uncalled for in the tone he said it, but a fair warning overall given the apparent shortage of supplies.
However, the interaction only got worse from there. When I mentioned I had seen the Evoke line of flooring online, and asked if he carried it, he scolded me again, for the second time. "What are you doing looking online? WHERE online?" As my mum tried to lighten the mood and said "you know, these kids, they look at everything online..." he then shamed me to "Get up, get outside, get in your car and look at things IN REAL LIFE."
I'm not sure what he thought I was doing besides exactly that, since I was there, in real life, at his store.
When I casually mentioned that I lived in Toronto, in a condo, and that it wasn't easy for me to just hop around store to store, he then shamed me for coming into his store at all when I lived in a different city. (I'll note here I've been in Hamilton for the past few weeks, living with my mum, as I am in the middle of renovations unrelated to this flooring project).
He then re-iterated approximately 4-5 times that it was near impossible to get stock, (always in a condescending tone) and if I wanted to do anything in December, it basically wasn't going to happen. By this point, I was pretty upset at how the interaction was playing out, and how rude he was being to both of us, but I was trying to stay polite, so I simply said "Ok."
He then said, "what are you doing, saying 'OK' (he was mimicking my voice here) and giving me those puppy dog eyes"
I said, I can likely wait until January, maybe later, I'm not in a huge rush. He then said, "Well, prices are going to go UP by then." Once again, I didn't really know how to respond to that, so, again, trying to be polite, I just said "Ok" again. Again, mimicked me, "OK!" and shamed me for giving him "puppy dog eyes."
I just said I was going to look around (truthfully, I just wanted to be nowhere near him at this point) and he told me to go ahead and walked back to his office. I basically stayed another minute or so, until he was tucked away and I wouldn't have to deal with him anymore, and my mum and I scurried out of there.
After I got back into the car, I had to hold back tears.
Every moment of this interaction was not only rude, but it bordered on hostile. And honestly, with him commenting multiple times on how my eyes looked when I was simply trying to be polite was also incredibly misogynistic.
All of that being said, I urge anyone who doesn't want to be treated like garbage to avoid walking into this store.
I wish I never did.
amanda gores
00:19 23 Nov 20
We had a great experience with Hardwood Plus. Rocco was extremely helpful and knowledgeable and made selection and buying process easy. Would highly recommend!
Brittany McCormick
18:43 10 Nov 20
Rocco was fantastic! As first time home renovators, we went into this entire process blind but thanks to Rocco we were able to understand the difference between product and pick a flooring we loved! He also went out of his way to ensure we would have it on time! Awesome selection at Hardwood Plus. HIGHLY recommend! Thanks so much Rocco!
Kawar Mohammad
16:46 17 Sep 20
Raco is very nice and helpful he helped me to pick the the best in value and quality hardwood for my house I am very satisfied with his service and product I would and well recommend to everyone that needs hardwood flooring keep up the great work 😀
Janine Forrest
13:04 12 Sep 20
Rocco, at Hardwood Plus Ltd, was very helpful when I was trying to choose hardwood flooring for my house. He took the time to explain the different materials to me; engineered verses laminate, hardwood, and vinyl. He was honest, efficient, and helped me choose a beautiful floor to install in our home, that will make me LOVE my house again! AND, there are so many choices at Hardwood Plus, plan to stay a while! 😉 Thank you Rocco! J. Forrest
Ellen Connelly
19:25 29 Jun 20
Wonderful experience shopping here. Very kind, knowledgable staff who helped me find the perfect product within my budget. Would definitely return in the future!
Mike Sabucco
23:14 23 Jun 20
Love dealing with Rocco. Makes shopping hardwood fun. Knows his stuff and really no BS sales tactics. Would definitely shop and recommend..
Heather Cianciolo
20:06 05 Jun 20
Rocco knows his stuff! We are very happy with the service we received, Rocco spent quite sometime with us while we were looking for flooring for our home. I hope the flooring we picked works out as well as the person we choose to buy it from. Thank you Rocco!
Nora G g
15:11 21 Mar 20
We have been through three family home renovations over a period of two years with Rocco at Hardwood Plus. Always a pleasure to work with, Rocco is professional and resourceful in finding the flooring that suits your budget, taste and lifestyle. The selection is only limited to your imagination and delivery is prompt.
I highly recommend Hardwood Plus and no other.
I highly recommend Hardwood Plus and no other.
Rebecca Thornley
12:53 16 Mar 20
I had a great experience at hardwood plus. Rocco was fantastic, he is very knowledgeable and extremely helpful. He worked within our budget and did not try to up sell us on flooring we could not afford. He has a huge selection and he goes out of his way to help you. We had a good time going through different options. My family and I highly recommend hardwood plus!
Bill Willsher
20:17 12 Mar 20
All we can say is AMAZING....my wife and I went in to look for hardwood flooring and spoke with Rocco, he was so helpful and gave excellent service. It was a great experience from beginning to end. We highly recommend Hardwood Plus Ltd. We would like to thank Rocco for all that he did for us, Rocco made it a seamless process. Look forward to doing business with you again.
Jennifer Taylor
23:01 08 Mar 20
I am really impressed with the amazing selection at Hardwood Plus. I was a bit overwhelmed at first but Rocco was super patient and knowledgeable.
He was great at helping me narrow my choices very quickly by asking me questions I never would have thought of. He took the time to explain the differences between the types of hardwood and helped me figure out the perfect hardwood flooring solution for my upstairs! Highly recommend!
He was great at helping me narrow my choices very quickly by asking me questions I never would have thought of. He took the time to explain the differences between the types of hardwood and helped me figure out the perfect hardwood flooring solution for my upstairs! Highly recommend!
Cortney DiVincenzo
18:27 22 Feb 20
We bought beautiful hardwood from Hardwood plus. Rocco was very knowledgeable of his products and got us exactly what we wanted. He is honest and we had a seamless transaction. I have ready recommended Hardwood plus to my friends.
Bill Pearson
23:36 10 Feb 20
It was an absolute pleasure dealing with Rocco at Hardwood Plus! I had already gotten several quotes for the same brand and style of engineered flooring from other local businesses, and Rocco was more than willing to match the lowest one. He invited me into his office and spent about 45 minutes offering product information, installation tips as well as advice on where to buy certain custom accessories. He even hooked me up with his company discount at a local company that sells installation materials. I will definitely recommend Hardwood Plus!
Bill Chamberlain
13:02 27 Jan 20
Rocco was extremely helpful in selection of our engineered hardwood flooring, arranged convenient delivery and installation. Graham the installer was neat and tidy, very easy to work with. Finished floor looks marvellous. A great experience! Strongly recommended.
Anna D
20:34 30 Oct 19
Went in to Hardwood Plus on Saturday to pick out flooring. Dealt with Rocco, he was honest, polite, professional and efficient. After picking my floors, he recommended vent covers to match my floors, something I didn't know existed, talk about personalized service! Rocco quickly processed my order on Monday & the floors were delivered by Tuesday. Quick and painless. Thank you Rocco for all your help, my floors look great!
Heather Sellan
13:52 18 Oct 19
Rocco was great in helping us out with samples and pricing and was always quick to respond and provide great service. He arranged delivery and everything went smoothly and as planned. We would definitely go back to Hardwood Plus in the future for our flooring needs.
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